How to use Unpitched
A short guide to analyzing and improving your customer interviews
Getting Started
1. Register and create your project
Sign up and create your first project. Fill out your startup pitch and the questions you plan to ask in interviews. This helps our AI provide personalized feedback tailored to your specific product and goals.
2. Upload your first transcript
Copy and paste your interview transcript directly into the platform. If you have a recording, use any transcription service first. At the moment, we expect a certain format. Use one of the LLMs (e.g. ChatGPT will do it) to transform your transcript into our format.
Here's the prompt you can use:
Please transform the original transcript into the specified format below.
<original_transcript>
Copy and paste your transcript here...
</original_transcript>
<target_format>
[00:00:15] Person1: Tell me about your biggest challenge.
[00:00:42] Person2: Well, our main issue is...
</target_format>
Please ensure to retain exact wording, timestamp and order of transformed transcript. Respond with transcript content only, no backticks.
Your LLM of choice should be able to figure it out.
Pro tip: Use models with long context window
If your model stops mid-way, tell it "please continue" to continue transforming your transcript.
Connecting Circleback
We currently support only one note-taker who is open to automations: Circleback.
Set up a webhook in your Circleback account to automatically send meeting transcripts to your project. Unpitched won't automatically analyze anything that Circleback sends over.
Your transcripts will show up in Inbox, a special view where you can review incoming meeting transcripts and select ones for analysis.
🔌 How to connect Circleback
In Unpitched, go to Project Settings, locate your unique webhook URL and paste into Circleback automation.
⚠️ Important: Make sure to toggle "Transcript" to ON
The transcript must be included in the webhook payload for Unpitched to analyze your interviews properly.

Please ensure that Transcript is included in the Webhook payload
Interview Analysis
Making it personal
The more context you provide, the better and more accurate the analysis becomes. Make sure to include:
- Your startup pitch: Clear value proposition and what problem you're solving
- Planned questions: The specific questions you intended to ask. If you're interviewing different personas (e.g. recruiters vs hiring managers), you can group questions by persona using Markdown headers.
- Team collaborators: Anyone who should see and review the results
What you'll get from the analysis
Pitch Mode Detection
Highlighted sections where you explained your solution instead of learning about their problem. See exactly when you switched from listening to selling.
Speaking Balance
Visual breakdown of who talked more with pie charts and percentages. Aim for 60-70% customer speaking time for optimal learning.
AI Coach Tips
Personalized suggestions for better questions, avoiding detected pitfalls, and improving your interview technique based on The Mom Test principles.
Pricing
Unpitched is free to use. We have a generous daily global usage limit in place. The limit resets every day at midnight (UTC). In case you run into the limit, please try again the next day. We don't have plans to monetise the product at the moment. If you'd like to learn why we developed Unpitched, head over to About to learn more.
Ready to start analyzing?
Upload your first interview transcript and discover what you can learn.
Get Started