Stop pitching.
Start learning.

You can. But in the heat of conversation, excitement overrides discipline. Unpitched provides objective post-interview analysis when you're ready to actually hear it.

We expect transcripts in a specific markdown format, but any AI/LLM can easily adapt any transcript format to match our requirements. As long as your transcript has clear speaker labels, any LLM should be able to process it — whether it's from Granola, Fathom, Circleback, Otter, or any other transcription service. For Circleback users, we have a webhook integration. Circleback meeting transcripts automatically appear in Unpitched Inbox, ready for review and analysis.

We analyze language patterns, question types, and conversation flow. Phrases like "our solution" or "would you use" are dead giveaways. We don't do keyword matching, this is end-to-end AI analysis.

Our focus is early stage founders, but anyone doing user research benefits. Product managers, designers, researchers—anyone who needs to understand users without biasing them.

Pitch mode is the gateway drug of bad interviews. Once you start pitching, everything else falls apart - you stop asking specific questions, you lead the witness, you seek validation. We catch pitch mode explicitly and provide feedback on other principles where relevant. Master this first principle, and the others become much easier to follow. We also had only 5 weeks to build it, so we focused on one thing to do it well!

This is a classic trap. Once users see a prototype, they switch into "helpful product tester" mode instead of sharing their actual problems. For future interviews, consider showing prototypes only in Part 3 (the reciprocity section). This mistake can happen during the email outreach. The best solution is to simply avoid showing prototypes at this stage and have a simple landing page focused entirely on the problem space. If it already happened, try redirecting: "I appreciate the feature feedback! Before we dive deeper into the prototype, can you help me understand - what were you doing before you had any tool for this?" This pulls them back to their reality, not your solution.

This happens in about 1 in 7-10 interviews - sometimes people are having a bad day or just love to talk. Remember: depth often beats breadth. If they're passionately explaining one problem area, that's valuable data. If it's simply rambling, you can try gently redirecting: "This is super helpful. I want to be respectful of your time - can I quickly ask about..." or "Before we run out of time, I'm curious about..." But honestly? Sometimes you just get a talker. Take what you can learn and move on. That's also why having short slots for interviews is a good idea.

Yes but we have a daily global usage limit in place. The limit resets every day at midnight (UTC). In case you run into the limit, please try again the next day. We don't have plans to monetize the product at the moment. If you'd like to learn why we developed Unpitched, head over to About to learn more.

We would cover more principles from The Mom Test and turn Unpitched into a full-fledged digital twin of The Mom Test book. We would also add a "interview practice" mode where you can talk to voice AI and practice your interview skills. Think of voice AI that plays hard-to-interview customers - the rambler that derails your interview, someone taking the call but not being self-aware enough to provide interesting insights, etc.